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Disruptive Innovation in Banking - The example of FinTech
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Resumo(s)
This work project explains the context in which FinTechs have emerged as disruption in the banking sector. This called for Millenium BCP’s concerns on creating a strategy to deal with these new players, in order to increase value to their customers, which was the central purpose of the Business Project here presented. The proposed strategy and minimum readiness requirements are identified, derived from best practices and hypotheses testing. Finally, this paper includes an academic revision on the theory of disruptive innovation, with FinTech as an example, adding on how it should be managed in the banking sector.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Disruptive innovation Banking FinTech CEMS MIM