Publicação
Understand plant-based milk alternative market contextualization and consumption patterns on global consumers, with a highlight on Portuguese consumption motivators
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Schmitt, Daniela | |
| dc.contributor.author | Demoustier, Madalena Duarte | |
| dc.date.accessioned | 2024-09-03T14:02:28Z | |
| dc.date.available | 2024-09-03T14:02:28Z | |
| dc.date.issued | 2023-05-30 | |
| dc.date.submitted | 2023-05-30 | |
| dc.description.abstract | The Portuguese consumption of PBMA has been increasing, even though Portugal is known for its conservative environment with a rich culture in dairy consumption. To capture consumers, it is necessary to comprehend how they perceive PBMA private-label and A-label products, their preferences, how demographics impact it, their motivations, and hesitations in PBMA consumption. To better benefit from it, segmentations need to be created. Information conducted through surveys made it possible to conduct a Perceptual Map and a Conjoint Analysis. The main findings are used in recommendations for the studied brands to improve their market presence and competitive advantage. | pt_PT |
| dc.identifier.tid | 203365550 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/171104 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Pbma global market | pt_PT |
| dc.subject | Pbma European market | pt_PT |
| dc.subject | Pbma Portuguese market | pt_PT |
| dc.subject | Trends on Pbma market | pt_PT |
| dc.subject | Market trend | pt_PT |
| dc.subject | Innovation | pt_PT |
| dc.subject | Innovation on the Pbma market | pt_PT |
| dc.subject | Pbma consumption | pt_PT |
| dc.subject | Plant-based milk alternative | pt_PT |
| dc.title | Understand plant-based milk alternative market contextualization and consumption patterns on global consumers, with a highlight on Portuguese consumption motivators | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |