Publicação
From Frankfurt to Fifth Avenue: positioning foreign offices as attractive workplaces for young finance professionals: the case of DZ Bank New York
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Eger, Bianca Crivellini | |
| dc.contributor.author | Woschnagg, Henriette Louise | |
| dc.date.accessioned | 2025-09-01T12:19:40Z | |
| dc.date.embargo | 2028-06-20 | |
| dc.date.issued | 2025-06-16 | |
| dc.date.submitted | 2025-05-20 | |
| dc.description.abstract | This thesis explores how multinational banks can better position their foreign offices as attractive employers for junior professionals. Using the case of DZ BANK New York, it draws on qualitative interviews to uncover how local experiences complement or deviate from international branding efforts. Findings show that although there is a strong internal culture, employer branding is still informal, and visibility is low. The paper argues that foreign offices can serve as testing grounds for localized employer branding strategies, because they offer a mix of local flexibility and global stability which appeals to early-career talent when presented authentically and strategically. | pt_PT |
| dc.identifier.tid | 203991982 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/187288 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Foreign offices | pt_PT |
| dc.subject | Employer branding | pt_PT |
| dc.subject | Talent attraction | pt_PT |
| dc.subject | Banking sector | pt_PT |
| dc.subject | Multinational financial institutions | pt_PT |
| dc.subject | Qualitative interviews | pt_PT |
| dc.title | From Frankfurt to Fifth Avenue: positioning foreign offices as attractive workplaces for young finance professionals: the case of DZ Bank New York | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Impact Entrepreneurship and Innovation from the Nova School of Business and Economics | pt_PT |
Ficheiros
Principais
1 - 1 de 1
Miniatura indisponível
- Nome:
- SPRING25_61515_Henriette_Louise_Woschnagg.pdf
- Tamanho:
- 316.56 KB
- Formato:
- Adobe Portable Document Format
Licença
1 - 1 de 1
Miniatura indisponível
- Nome:
- license.txt
- Tamanho:
- 348 B
- Formato:
- Item-specific license agreed upon to submission
- Descrição: