A carregar...
Publicação
What are the opportunities and challenges for the internationalization of OEM branded insurance services? Future proofing the OEM’s accident business in Canada
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 511.52 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
This paper reviews current literature, consulting reports, and business project research to
outline the theoretical background and current state of the auto insurance market, identifying
opportunities and challenges for internationalizing OEM-branded insurance services. The
conclusion recommends that OEMs establish captive finance companies to offer efficient,
profitable insurance services independently. To support international expansion, forming
strategic partnerships with local entities, regulatory bodies, and other stakeholders is essential.
However, this study is limited by its reliance on existing literature, presenting an opportunity
for future research to engage with experts and collect primary data to deepen and validate the
findings.
Descrição
Palavras-chave
Insurance Automotive Internationalization Strategy