Publicação
Demand–access alignment for a follower league: a market prioritisation framework for Liga Portugal’s Internationalisation
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Caetano , Inês | |
| dc.contributor.author | Holtzapfel, Gilbert Nicolas von | |
| dc.date.accessioned | 2026-04-22T11:14:12Z | |
| dc.date.available | 2026-04-22T11:14:12Z | |
| dc.date.issued | 2026-01-06 | |
| dc.date.submitted | 2026-01-06 | |
| dc.description.abstract | European football leagues outside the top tier face pressure to internationalise, yet limited resources require disciplined market choices. This thesis develops a Demand–Access–Playbooks framework to prioritise foreign markets for Liga Portugal and translate screening results into an actionable strategy. Using eight literature-grounded indicators, an index-based Demand–Access matrix ranks countries and flags constraints. Benchmarking La Liga and evidence yields three modular playbook dimensions: demand localisation, access/platform configuration, and digital engagement. Results identify France and Brazil as core priorities, with Spain and Canada as growth markets. A two-season roadmap and KPI set operationalise low-risk pilots ahead of 2028 rights centralisation. | eng |
| dc.identifier.tid | 204238226 | |
| dc.identifier.uri | http://hdl.handle.net/10362/202466 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Liga Portugal | |
| dc.subject | Internationalisation strategy | |
| dc.subject | Follower football leagues | |
| dc.subject | Market prioritisation | |
| dc.subject | Demand–access matrix | |
| dc.subject | Sports media rights | |
| dc.subject | Digital distribution and OTT | |
| dc.title | Demand–access alignment for a follower league: a market prioritisation framework for Liga Portugal’s Internationalisation | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics |