Publicação
The potential of artificial intelligence in retail banking and the challenge of organizational transformation
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Lobo, João Silveira | |
| dc.contributor.author | Lenz, Jana | |
| dc.date.accessioned | 2022-11-15T11:23:16Z | |
| dc.date.available | 2022-11-15T11:23:16Z | |
| dc.date.issued | 2022-01-17 | |
| dc.date.submitted | 2021-12-16 | |
| dc.description.abstract | In the work project “The Future of German Retail Banking”, Artificial Intelligence (AI) was identified as an impactful trend in the industry. AI finds applications in banking bearing great potential for retail banks. With increasing customer expectations towards AI adoption and new competition in the German retail banking market, traditional retail banks are advised to capture the potential of AI technology. This research paper aims to demonstrate the relevance and potential of AI use for retail banks and identifies necessary changes of organizational elements along the McKinsey 7 S change management tool for organizational transformation to successfully adopt AI. | pt_PT |
| dc.identifier.tid | 203082761 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/145512 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Digital transformation | pt_PT |
| dc.subject | Artificial intelligence | pt_PT |
| dc.subject | Retail banking | pt_PT |
| dc.subject | Change management | pt_PT |
| dc.title | The potential of artificial intelligence in retail banking and the challenge of organizational transformation | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administration | pt_PT |