Publicação
Field lad on market research - what are the what are the drivers of brand perception in the German and Portuguese energy drink market
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Gardete, Pedro | |
| dc.contributor.author | Yuan, Zhuang | |
| dc.date.accessioned | 2024-02-23T11:21:07Z | |
| dc.date.available | 2024-02-23T11:21:07Z | |
| dc.date.issued | 2023-01-20 | |
| dc.date.submitted | 2023-01-20 | |
| dc.description.abstract | This master thesis aims to investigate the perceptions and preferences of German and Portuguese consumers towards the fast-growing energy drink market. The study is divided into individual and group parts. My individual parts include 2 Research Status, 3.1 A Theoretical Context of Consumer Behaviour & Motivation, and 5.3 Quantitative Research via Perceptual Mapping which includes 5.3 Introduction of Quantitative Research , 5.3.2 Analysis & Evaluation and 5.3.3.3 Results and Comparison. The group parts consist of the 1 Introduction, 5 Methodology and Results, 5.3 Quantitative Research, and 6 Conclusion and Discussion. The findings of this study contribute to a better understanding of the energy drink market and provide valuable insights for companies operating in this industry | pt_PT |
| dc.identifier.tid | 203315405 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/164007 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Perceptual map | pt_PT |
| dc.subject | Attributes | pt_PT |
| dc.subject | Factor analysis | pt_PT |
| dc.subject | Energy drinks | pt_PT |
| dc.subject | Consumer behaviour | pt_PT |
| dc.subject | Brand perception | pt_PT |
| dc.title | Field lad on market research - what are the what are the drivers of brand perception in the German and Portuguese energy drink market | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economi | pt_PT |