Publicação
Business plan for “Three Generations”
| dc.contributor.advisor | Pinho, Paulo Soares de | |
| dc.contributor.author | Rosa, Joana Menezes | |
| dc.date.accessioned | 2013-06-05T09:49:52Z | |
| dc.date.available | 2013-06-05T09:49:52Z | |
| dc.date.issued | 2013-01 | |
| dc.description | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | por |
| dc.description.abstract | This thesis presents a business plan of an innovative start-up, named “Three Generations”(TG), which includes three infrastructures: Senior Residence, Nursery&Kindergarten and Pool&Gym. I did a extensive research of both industries using mainly internet resources. I identified that Portugal is currently experiencing an “aging boom” and that intergenerationality is a key factor to deal with it. Although in the last years there was an increase in Senior Care Services supply, a market gap is identified, so TG’s main target will be people with medium/medium-high income level, and by joining seniors with children, the company will be contributing to the active aging. | por |
| dc.identifier.uri | http://hdl.handle.net/10362/9789 | |
| dc.language.iso | eng | por |
| dc.peerreviewed | no | por |
| dc.publisher | NSBE - UNL | por |
| dc.subject | Entrepreneurship | por |
| dc.subject | Senior | por |
| dc.subject | Children | por |
| dc.subject | ntergenerationality | por |
| dc.title | Business plan for “Three Generations” | por |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | por |
| rcaap.type | masterThesis | por |