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The motivations to volunteer at non-profits and its relation to social media
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Resumo(s)
There are various studies on volunteering motivations. However, little research has been done
concerning how motivation underlying volunteering is expressed through the communication
and interaction of individuals with their volunteering organisations on social media. The
conceptual framework is based on the Self-Determination Theory, in which other-oriented and
self-oriented motives are distinguished. The study reveals that self-oriented motives act as the
major drivers of volunteers for being actively engaged on social media with their non-profits.
Derived from this, non-profits should promote altruistic practices on social media to draw
attention to current environmental- and social issues, connect people locally and globally,
encourage volunteerism, build relationships, and receive additional resources.
Descrição
Palavras-chave
Social media Environmental concern Motivations Non-profit oOrganizations Volunteering Engagement Activism