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How to promote and enhance communication between a big retailer's after-sales department and its suppliers

datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorCarvalho, José Crespo de
dc.contributor.authorFonseca, Frederico Rodrigues Novais da
dc.date.accessioned2015-10-06T08:41:41Z
dc.date.available2017-01-30T01:30:09Z
dc.date.issued2015-01
dc.descriptionA project carried out on the Master in Managementen
dc.description.abstractW is the biggest electronic goods retailer in Portugal accounting with almost fifty percent of market share in its area. During the last years, many small W suppliers had to close their doors, and many others are in huge troubles. Among the reason for this situation, the huge bargaining power of W in the relationship seems crucial. The focus of the directed research will be in the after sales department where I did an internship from September 2014 to January 2015.pt_PT
dc.identifier.tid201474247
dc.identifier.urihttp://hdl.handle.net/10362/15522
dc.language.isoengpt_PT
dc.titleHow to promote and enhance communication between a big retailer's after-sales department and its supplierspt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsembargoedAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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