Publicação
Internationalization of criar raízes: in-depth analysis of Switzerland and literature review on international market selection for small firms
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Gomes, Emanuel | |
| dc.contributor.author | Martinho, João Miguel Barreiros | |
| dc.date.accessioned | 2024-02-09T16:09:49Z | |
| dc.date.available | 2024-02-09T16:09:49Z | |
| dc.date.issued | 2023-01-20 | |
| dc.date.submitted | 2023-01-20 | |
| dc.description.abstract | Criar Raízes is a Portuguese SME that operates in the Solid Surface Industry, a new-generation raw material used as an architectural and design solution for a variety of residential and commercial applications. Due to the company’s interest in expanding its foreign operations abroad, the purpose of the present project is to develop an internationalization plan analysis. This includes an analysis of the industry, firm-specific factors, and an in-depth analysis of the five potential markets (France, Germany, United Kingdom, United States, and Switzerland). Besides, a marketing plan and financial forecasts were projected for the French market, the selected country. | pt_PT |
| dc.identifier.tid | 203315596 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/163348 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | International business | pt_PT |
| dc.subject | Internationalization | pt_PT |
| dc.subject | Market selection | pt_PT |
| dc.subject | Entry strategy | pt_PT |
| dc.subject | Solid surface | pt_PT |
| dc.subject | Sme | pt_PT |
| dc.subject | France | pt_PT |
| dc.title | Internationalization of criar raízes: in-depth analysis of Switzerland and literature review on international market selection for small firms | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |