Publicação
Designing Climate Narratives: A Week of Climate Connection in Portugal: A Visual and Emotional Framework for Data Storytelling
| datacite.subject.fos | Ciências Naturais::Ciências da Computação e da Informação | pt_PT |
| dc.contributor.advisor | Naranjo-Zolotov, Mijail Juanovich | |
| dc.contributor.author | Rosário, Eugénia De Fátima Carrêlo do | |
| dc.date.accessioned | 2025-11-05T16:33:20Z | |
| dc.date.available | 2025-11-05T16:33:20Z | |
| dc.date.issued | 2025-10-27 | |
| dc.description | Dissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Data Science | pt_PT |
| dc.description.abstract | As the urgency of climate change intensifies, traditional data-driven communication strategies often fail to translate public awareness into meaningful engagement. This thesis explores how emotionally resonant data storytelling can bridge the gap between cognitive understanding and affective response, particularly in the Portuguese context. Drawing on climate psychology, neuroscience, and design theory, the research investigates the roles of grief, hope, and cultural identity in shaping climate communication. Using a Research-through-Design (RtD) approach, the project develops A Week of Climate Connection, a seven-day analog postcard series that guides participants through an emotional journey from awareness to personal reflection. Each postcard visualizes national climate and energy transition data using metaphor, cultural symbolism, and tactile, emotionally paced design. The format embraces slowness and materiality as alternatives to the abstraction and urgency of digital media. Findings suggest that emotionally grounded design can foster introspection, strengthen memory, and increase personal relevance. While limited by the absence of formal evaluation and scalability challenges, the project offers compelling proof-of-concept. It contributes to emerging discourses on emotional literacy, participatory tools, and culturally contextualized climate communication. Future work should explore hybrid formats, educational settings, and empirical validation. | pt_PT |
| dc.identifier.tid | 204073073 | |
| dc.identifier.uri | http://hdl.handle.net/10362/190143 | |
| dc.language.iso | eng | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Climate Communication | pt_PT |
| dc.subject | Emotional Design | pt_PT |
| dc.subject | Data Storytelling | pt_PT |
| dc.subject | Visual Narratives | pt_PT |
| dc.subject | Climate Emotions | pt_PT |
| dc.subject | SDG 13 - Climate action | pt_PT |
| dc.title | Designing Climate Narratives: A Week of Climate Connection in Portugal: A Visual and Emotional Framework for Data Storytelling | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Ciência de Dados e Métodos Analíticos Avançados, especialização em Data Science | pt_PT |