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Designing Climate Narratives: A Week of Climate Connection in Portugal: A Visual and Emotional Framework for Data Storytelling
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Orientador(es)
Resumo(s)
As the urgency of climate change intensifies, traditional data-driven communication strategies
often fail to translate public awareness into meaningful engagement. This thesis explores how
emotionally resonant data storytelling can bridge the gap between cognitive understanding
and affective response, particularly in the Portuguese context. Drawing on climate psychology,
neuroscience, and design theory, the research investigates the roles of grief, hope, and
cultural identity in shaping climate communication. Using a Research-through-Design (RtD)
approach, the project develops A Week of Climate Connection, a seven-day analog postcard
series that guides participants through an emotional journey from awareness to personal
reflection. Each postcard visualizes national climate and energy transition data using
metaphor, cultural symbolism, and tactile, emotionally paced design. The format embraces
slowness and materiality as alternatives to the abstraction and urgency of digital
media. Findings suggest that emotionally grounded design can foster introspection,
strengthen memory, and increase personal relevance. While limited by the absence of formal
evaluation and scalability challenges, the project offers compelling proof-of-concept. It
contributes to emerging discourses on emotional literacy, participatory tools, and culturally
contextualized climate communication. Future work should explore hybrid formats,
educational settings, and empirical validation.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Data Science
Palavras-chave
Climate Communication Emotional Design Data Storytelling Visual Narratives Climate Emotions SDG 13 - Climate action