Publicação
Tobacco Endgame: Study on Public Perception
| datacite.subject.fos | Ciências Naturais::Ciências da Computação e da Informação | pt_PT |
| dc.contributor.advisor | Rita, Paulo Miguel Rasquinho Ferreira | |
| dc.contributor.advisor | Ramos, Ricardo Filipe Carreira | |
| dc.contributor.author | Saldanha, Mariana Costa | |
| dc.date.accessioned | 2025-11-10T15:47:13Z | |
| dc.date.embargo | 2028-10-28 | |
| dc.date.issued | 2025-10-28 | |
| dc.description | Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics | pt_PT |
| dc.description.abstract | Tobacco endgame initiatives, particularly “Smokefree New Zealand 2025”, have faced both opposition and support, highlighting a divide in public opinion. This study aims to explore the general public’s perception of these initiatives by highlighting key players that influence people’s attitudes regarding tobacco control measures. A total of 4,010 YouTube comments were extracted from news reports’ videos, about tobacco endgame measures in New Zealand, from 2021 to 2024. Using a mixed-methods approach, the study combined text mining with Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the conceptual framework. Results proved that trust in policymakers significantly increased the perceived effectiveness, while perceived authoritarianism had no significant impact. Additionally, perceived effectiveness positively influenced both perceived social benefits and social risks. These findings suggest that policymakers should prioritize fostering public trust and transparent communication, to strengthen legitimacy and mitigate any resistance from the public, and to successfully implement tobacco endgame strategies. | pt_PT |
| dc.identifier.tid | 204073588 | |
| dc.identifier.uri | http://hdl.handle.net/10362/190428 | |
| dc.language.iso | eng | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Tobacco Endgame | pt_PT |
| dc.subject | Public Perception | pt_PT |
| dc.subject | Smokefree New Zealand 2025 | pt_PT |
| dc.subject | Perceived Effectiveness | pt_PT |
| dc.subject | YouTube Comments | pt_PT |
| dc.title | Tobacco Endgame: Study on Public Perception | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.embargofct | I am requesting the maximum embargo period for my thesis to allow sufficient time for potential publication. | pt_PT |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Marketing Analítico, especialização em Digital Marketing and Analytics | pt_PT |