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Publicação
Tobacco Endgame: Study on Public Perception
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.91 MB | Adobe PDF |
Autores
Resumo(s)
Tobacco endgame initiatives, particularly “Smokefree New Zealand 2025”, have faced both
opposition and support, highlighting a divide in public opinion. This study aims to explore the
general public’s perception of these initiatives by highlighting key players that influence
people’s attitudes regarding tobacco control measures. A total of 4,010 YouTube comments
were extracted from news reports’ videos, about tobacco endgame measures in New Zealand,
from 2021 to 2024. Using a mixed-methods approach, the study combined text mining with
Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the conceptual
framework. Results proved that trust in policymakers significantly increased the perceived
effectiveness, while perceived authoritarianism had no significant impact. Additionally,
perceived effectiveness positively influenced both perceived social benefits and social risks.
These findings suggest that policymakers should prioritize fostering public trust and
transparent communication, to strengthen legitimacy and mitigate any resistance from the
public, and to successfully implement tobacco endgame strategies.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
Palavras-chave
Tobacco Endgame Public Perception Smokefree New Zealand 2025 Perceived Effectiveness YouTube Comments