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Development and assessment of an assertive communication training for business students in higher education with focus on verbal elements: evaluating the behavioral outcomes based on the Assertiveness Inventory and self-efficacy
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Resumo(s)
This work examines the effectiveness of an in-person assertive communication training
program focusing on verbal elements, for business students in higher education. The paper aims
to design and implement a 90-minute training program based on theoretical models such as
Kolb’s Experiential Learning and Gagné’s Instructional Design. It integrates theoretical
foundations, practical exercises and multiple feedback sessions. The training’s impact is
measured through changes in participants’ perceived and actual assertive communication
behaviors. The study employs an intervention and control group and measures results through
pre-, post-training and a follow-up survey one week after the intervention. The results are
evaluated using various statistical tests, to assess the program’s effectiveness and its
contribution to assertiveness training for business leadership.
Descrição
Palavras-chave
Assertive communication Verbal communication Non-violent communication Assertive communication training Training design Role-play Training effectiveness Behavioral outcomes Self-efficacy