Publicação
Chatbot design factors influencing Generation Z in fast-moving consumer goods industry
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Castro, João | |
| dc.contributor.author | Feldmann, Sophia Marie | |
| dc.date.accessioned | 2025-09-03T13:43:18Z | |
| dc.date.available | 2025-09-03T13:43:18Z | |
| dc.date.issued | 2025-06-17 | |
| dc.date.submitted | 2025-05-20 | |
| dc.description.abstract | This study explores which chatbot design factors positively influence trust and engagement among Generation Z consumers in the fast-moving consumer goods e-commerce industry. Through qualitative, expert interviews and user-centered analysis, key expectations of Generation Z regarding conversational design, visual appearance, and functional reliability are identified. The findings offer practical guidance for designing chatbots that appeal to this digitally native generation, aiming to improve user experience, strengthen customer trust, and enhance conversion rates in online fast-moving consumer goods retail environments. | pt_PT |
| dc.identifier.tid | 203990030 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/187461 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Chatbot | pt_PT |
| dc.subject | User experience | pt_PT |
| dc.subject | Gen Z | pt_PT |
| dc.subject | E-commerce | pt_PT |
| dc.subject | FMCG | pt_PT |
| dc.subject | User interface | pt_PT |
| dc.subject | Conversional design | pt_PT |
| dc.subject | Anthropomorphism | pt_PT |
| dc.subject | Uncanny Valley Effect | pt_PT |
| dc.title | Chatbot design factors influencing Generation Z in fast-moving consumer goods industry | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |