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Salient characteristics consumers evaluate on second-hand fashion platforms - a literature overview
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The growing interest towards second-hand fashion platforms requires further research on the previous literature about the topic. The investigation examines nine main papers, assessing previous consumer behaviour discoveries, as well as perceptual maps and conjoint analysis key characteristics to test. The study scoped price and value for money, items quality, platform reliability, design and style, fun and entertainment, sense of community, service quality and sophistication as main elements to test consumers’ perceptions. Instead, brand level, pricing, product variety, delivery service, ease of use and trust mechanism were scoped as major conjoint analysis characteristics.
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Marketing research Perceptual maps Conjoint analysis K-means clustering Clothing reselling platforms