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The impact of virtual reality on the fan engagement master thesis in partnership with the Portuguese Football Federation
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In conjunction with the Portuguese Football Federation (PFF), this work explores the fascinating world of fan engagement via the lens of Virtual Reality (VR). As football continues to attract audiences across the world, using the potential of VR technology provides an unparalleled chance to strengthen the bond between fans and the beautiful game. This effort, in collaboration with the PFF, seeks to identify the transformational influence of virtual reality on fan experiences, attitudes, and behaviors in the context of Portuguese football fandom.
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Virtual reality Fan engagement Portuguese Football Federation New experiences Sports