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What is the nature and target economics of casa do alecrim´s expansion and how to increase associação alzheimer Portugal´s social impact? - social replication concept
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Dementia has been increasing among society mainly due to the ageing of population. Portugal lacks on offerings to delay the worsening of dementia on patients. As the only institution in Portugal dedicated to improving the quality of life of people with dementia and its caregivers, Associação Alzheimer Portugal can capitalize on its experience and competitive advantage by replicating its expertise through Social Franchise. After a readiness test to replicate, next steps were designed for Associação Alzheimer to become a potential franchisor –Creating a team, documenting procedures and legal agreements, defining the franchising concept, target franchisees, and create a communication strategy.
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Alzheimer Associação alzheimer Portugal Social franchise Turnkey concept