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The strategic challenges of a business centre in Yerevan, Armenia –the churn rate. Recommendations –longevity & business model and quality control

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The churn rate has been increasing continuously on the last few years, at the Elite Plaza Business Center, located in Yerevan, Armenia. The team analyzed industry characteristics, external environmental factors, as well a sin sights retrieved from research interviews performed to people that operate in the Elite Plaza. After a thorough analysis, it is understood that the churn rate can be come amore serious problem if measures are not adopted. The goal of this work project was to present real-life solutions that could be applied in the Elite Plaza, to attenuate this problem.

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Strategy International business Churn rate Business center

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Licença CC