Publicação
The role of transactional video-on-demand in sports broadcasting
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Brinca, Pedro | |
| dc.contributor.author | Bernardo, Afonso Macedo Soares Gonzalez | |
| dc.date.accessioned | 2024-06-21T10:31:25Z | |
| dc.date.embargo | 2027-12-16 | |
| dc.date.issued | 2023-01-25 | |
| dc.date.submitted | 2022-12-16 | |
| dc.description.abstract | In 2021, the Portuguese Football Federation (FPF) restructured the third tier of the Portuguese football leagues system. The previous third tier, Campeonato de Portugal, was demoted and replaced by Liga 3, a new format broadcasted through free-to-air TV, on FPF’s Canal 11, and through its YouTube channel. Although Liga 3’s first edition outperformed, in audience share and reach, the previous edition of the tier, serious concerns endure regarding its broadcasting model. Apart from being unsustainable, the model fails to attract young viewers and remains unpopular among Portuguese football fans. The recommendations reshape Liga 3’s broadcasting model and include governance changes | pt_PT |
| dc.identifier.tid | 203316924 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/168868 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Strategy | pt_PT |
| dc.subject | National football associations | pt_PT |
| dc.subject | Football league systems | pt_PT |
| dc.subject | Broadcasting rights distribution | pt_PT |
| dc.subject | Sports financial management | pt_PT |
| dc.subject | Benchmark research. | pt_PT |
| dc.title | The role of transactional video-on-demand in sports broadcasting | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Finance, from the Nova School of Business and Economics. | pt_PT |