Publicação
Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Castro, João | |
| dc.contributor.author | Kessens, Jannik | |
| dc.date.accessioned | 2022-11-11T11:25:42Z | |
| dc.date.available | 2025-12-17T01:30:24Z | |
| dc.date.issued | 2022-01-18 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | This paper examines global trends fundamentally disrupting the automotive industry and explores emerging opportunities within the transformation. Current literature focuses on elements causing the shift, however, limited examination is conducted on the extent to which automotive companies should find and embrace their role as technology or mobility providers in an increasingly digital and electric ecosystem. To fill the research gap, an exemplified qualitative analysis of Mercedes-Benz is undertaken to provide recommendations on sustaining and improving their business model. As such, strategic partnerships, mergers and acquisitions, investments in digital and electric initiatives ,and adaptations to changing customer needs are essential to endure in a new era. | pt_PT |
| dc.identifier.tid | 203083210 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/145415 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Digital innovation | pt_PT |
| dc.subject | Electric vehicles | pt_PT |
| dc.subject | Digital transformation strategy | pt_PT |
| dc.subject | Electric transformation | pt_PT |
| dc.title | Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |