Publicação
Relevance of salesforce software on SL Benfica´s customer relationship management practices
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Brinca, Pedro | |
| dc.contributor.author | Ribeiro, Filipe Falcão Carneiro da Silva | |
| dc.date.accessioned | 2022-07-29T13:10:22Z | |
| dc.date.embargo | 2029-12-17 | |
| dc.date.issued | 2022-01-21 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | The present study aims to complement a Work Project developed in partnership with Sport Lisboa e Benfica, as part of the Sports Management Field Lab. The goal is to provide a comprehensive analysis of the potentialities that CRM initiatives can have concerning the learning relationships established between the club and its supporters. For this purpose, a literature review is firstly presented to provide a solid theoretical background, followed by a benchmarking of the best practices of Salesforce software usage and, to conclude, a set of recommendations suited to SL Benfica’s reality. | pt_PT |
| dc.identifier.tid | 203022114 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/142643 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Sports management | pt_PT |
| dc.subject | Big data | pt_PT |
| dc.subject | Customer relationship management | pt_PT |
| dc.subject | SL Benfica | pt_PT |
| dc.subject | Salesforce | pt_PT |
| dc.title | Relevance of salesforce software on SL Benfica´s customer relationship management practices | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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