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How can Fox Networks Group become a successful live events & experience player in Iberia?
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 7 MB | Adobe PDF |
Orientador(es)
Resumo(s)
FOX Networks Group currently develops branded content in the form of Live Events and Experiences in Iberia. However, it lacks strategic planning in order to turn those into profit generating Business Models. Hence, the subsequent report evaluates growth and profitability opportunities intended to catapult FOX Networks Group into a successful Live Events and Experiences player in Iberia through three new business models (FOX Fever: ‘Family Guy’ Edition, FOX ‘Prison Break’ Bar, and FOX Crime Scene). This solution arises from an extensive marketing analysis, including primary and secondary research, which originated a far-reaching marketing plan, comprising an Integrated Marketing Communications Plan.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Fox networks group Marketing plan Live events and experiences Iberia