Publicação
Welle tecnologia laser internationalization analysis US market
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Alves, Sara | |
| dc.contributor.author | Campelo, Maria João | |
| dc.date.accessioned | 2016-05-24T13:09:02Z | |
| dc.date.available | 2016-05-24T13:09:02Z | |
| dc.date.issued | 2016-01 | |
| dc.description.abstract | Welle Laser is a Brazilian company that manufactures marking and engraving machines mainly for large-scale industry segments providing solutions that help increase productivity. Welle laser has 60% market share in Brazil and decided to go internationally in 2015, mainly to increase revenues and diversify business risks. Welle opened an office in Switzerland and celebrated a contract with a Mexican company to distribute their machines in Mexico. The next step for Welle is expanding its operation to USA. In my project I accessed the viability and reasons to enter the US market, the region where Welle should start its operation, and the best entry mode strategy. | pt_PT |
| dc.identifier.tid | 201530899 | |
| dc.identifier.uri | http://hdl.handle.net/10362/17493 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Marking laser industry | pt_PT |
| dc.subject | Internationalization | pt_PT |
| dc.subject | United States | pt_PT |
| dc.subject | Exporting | pt_PT |
| dc.title | Welle tecnologia laser internationalization analysis US market | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |