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Business plan for Tuntum - a Portuguese modern furniture brand

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2020-21_fall_40773_joao-guimaraes.pdf1.92 MBAdobe PDF Ver/Abrir

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Resumo(s)

This work project presents a business plan for a modern furniture brand, which sells its products through an online shop. Based on research on the furniture market, customers and competition, recommendations are given to develop the brand, adapt its products and create an effective marketing strategy. A detailed plan for the first 3 years of activity is created, while considering some possible limitations that could harm the business.

Descrição

Palavras-chave

Business plan Marketing strategy Modern furniture Brand development

Contexto Educativo

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Licença CC