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Growth strategies in tourism entertainment industry - a practical application

2016-01Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorDuarte, Miguel Munoz
dc.contributor.authorSilva, Filipa
dc.contributor.authorAbecassis, Maria
dc.contributor.authorBonvalot, Rita
dc.date.accessioned2016-06-16T13:38:21Z
dc.date.available2019-01-30T01:30:17Z
dc.date.issued2016-01
dc.description.abstractIn the past few years, prompted by the globalization and the quality and ease of travel, the world has witnessed a boom in the tourism sector. The forecast is that this tendency will continue in the upcoming years, representing a set of opportunities for companies operating in this business area. Boost Tourism operates in the tourism entertainment industry. Its revenues growth has been exponential so the founders decided that it was time to take it to new heights. This Work Project aims to study three alternative growth strategies and, based on a comprehensive analysis of the industry and the market, provide recommendations to outline the optimal expansion path.pt_PT
dc.identifier.tid201529033
dc.identifier.urihttp://hdl.handle.net/10362/18238
dc.language.isoengpt_PT
dc.subjectSMEpt_PT
dc.subjectYoung companypt_PT
dc.subjectGrowth strategypt_PT
dc.subjectM&Apt_PT
dc.subjectInternationalizationpt_PT
dc.subjectTourism entertainmentpt_PT
dc.titleGrowth strategies in tourism entertainment industry - a practical applicationpt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsembargoedAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations