Publicação
A case study of a stratup in tje pet food sector: a journey to secure seed funding
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Castro, João | |
| dc.contributor.author | Watanabe, Thiago | |
| dc.date.accessioned | 2026-03-17T13:13:48Z | |
| dc.date.available | 2026-03-17T13:13:48Z | |
| dc.date.issued | 2025-01-14 | |
| dc.date.submitted | 2024-12-17 | |
| dc.description.abstract | This thesis investigates the transition of a pet food startup from pre-seed to seed funding, focusing on strategies for scaling operations, expanding markets, and investor readiness. Amidst a challenging funding landscape, the startup leveraged operational shifts, cost optimization, and UGC marketing to demonstrate market traction and scalability. Key initiatives include a factory transition, product diversification, and e-commerce optimization. The company is pursuing SIFIDE approval to reduce R&D costs and enhance credibility to attract venture capital. Despite global declines in seed investments, strong investor relationships and a data-driven approach position the startup confidently for future funding success. | eng |
| dc.identifier.tid | 204132746 | |
| dc.identifier.uri | http://hdl.handle.net/10362/201533 | |
| dc.language.iso | eng | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Startups | |
| dc.subject | Seed funding | |
| dc.subject | Pet food | |
| dc.subject | Startup lifecycle | |
| dc.title | A case study of a stratup in tje pet food sector: a journey to secure seed funding | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project presented as part of the requirements for the Award of a Master's Degree in Impact Entrepreneurship and Innovation from the Nova School of Business and Economics |