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A case study of a stratup in tje pet food sector: a journey to secure seed funding

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This thesis investigates the transition of a pet food startup from pre-seed to seed funding, focusing on strategies for scaling operations, expanding markets, and investor readiness. Amidst a challenging funding landscape, the startup leveraged operational shifts, cost optimization, and UGC marketing to demonstrate market traction and scalability. Key initiatives include a factory transition, product diversification, and e-commerce optimization. The company is pursuing SIFIDE approval to reduce R&D costs and enhance credibility to attract venture capital. Despite global declines in seed investments, strong investor relationships and a data-driven approach position the startup confidently for future funding success.

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Startups Seed funding Pet food Startup lifecycle

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Licença CC