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Reputational risk mapping and quantification: a business project with Energias de Portugal
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Orientador(es)
Resumo(s)
Against the background of an increasing importance of reputational risk in today‘s business envi-ronment, this work describes an approach to categorize and quantify reputational risks. The de-veloped methodology quantifies the negative impact of identified reputational risk categories based on data from financial markets. Following this, the developed methodology is specifically tied to EDP. Results show that the identified reputational risk categories Communities, Global Strategic Direction and Environment cause the greatest negative impact to EDP on a yearly basis. Finally, in a separate part, reasons contributing to an increased importance of reputational risk for corporations are analyzed.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Reputational risk Quantification Financial markets Relevance of reputational risk CEMS MIM