Publicação
Are the L'oreal hair care brands currently operating in the Kenyan mass market adequately positioned and adapted to the Kenyan consumers?: A recommendation to the new L'oreal East Africa Office concerning the hair care brand positioning and portfolio in Kenya
| dc.contributor.advisor | Silveira, Catherine da | |
| dc.contributor.author | Akatsa, Abigail Camilla Irangi | |
| dc.date.accessioned | 2015-06-02T10:25:14Z | |
| dc.date.available | 2017-06-01T00:30:21Z | |
| dc.date.issued | 2014-05 | |
| dc.description.sponsorship | NSBE - UNL | por |
| dc.identifier.tid | 201475316 | |
| dc.identifier.uri | http://hdl.handle.net/10362/15041 | |
| dc.language.iso | eng | por |
| dc.title | Are the L'oreal hair care brands currently operating in the Kenyan mass market adequately positioned and adapted to the Kenyan consumers?: A recommendation to the new L'oreal East Africa Office concerning the hair care brand positioning and portfolio in Kenya | por |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | por |
| rcaap.type | masterThesis | por |
| thesis.degree.discipline | Management | por |
| thesis.degree.level | Masters | por |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s Degree in Management from the NOVA – School of Business and Economics | por |