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Orientador(es)
Resumo(s)
This thesis examines marketing strategies for FGM Implants in Brazil, focusing on the Arcsys
implants’ system. Through a detailed analysis of Instagram posts, it identifies effective social
media tactics to enhance brand image and market presence. Key findings highlight the
importance of visual storytelling, audience engagement, and strategic hashtag use. The study
provides actionable recommendations for optimizing social media strategies, aiming to
strengthen FGM Implants’ position in the competitive implantology market and foster greater
consumer trust and loyalty.
Descrição
Palavras-chave
Implantology Odontology Marketing strategies Blue Ocean
