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Eco-tourism as a revenue diversification strategy: a market opportunity assessment for LPN-competitor and benchmarking analysis
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Resumo(s)
Liga para a Proteção da Natureza (LPN) faces the enduring challenge of upholding its conservation mission while securing long-term financial sustainability. Seeking to reduce reliance on external subsidies, LPN is exploring tourism accommodation as a potential pathway
to generate stable and mission-aligned revenue. This market opportunity assessment evaluates the viability and risks of developing tourism initiatives in its two properties. The study concludes that only Monte do Paraíso presents credible potential, outlining development
pathways and financing options. Through this work, LPN is equipped with strategic guidance to pursue revenue diversification while safeguarding the integrity of its environmental mission.
Descrição
Palavras-chave
Accommodation Benchmark Eco-tourism Environmental NGOs Liga para a proteção da natureza LPN Market opportunity assessment Nature conservation Nature tourism Paradox Partnerships Revenue diversification Rural tourism Stakeholder analysis Tourism