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Artificial intelligence: implications in the customer journey artificial intelligence & chatbots : implications in the customer experience

2022-01-24Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorCastro, João
dc.contributor.authorValentine, Dosne
dc.date.accessioned2022-05-30T15:14:50Z
dc.date.available2022-05-30T15:14:50Z
dc.date.issued2022-01-24
dc.date.submitted2021-12-17
dc.description.abstractArtificial Intelligence is humankind's most dominant "weapon" to transform the retail industry. "How AI will shape a new era for seamless customer journeys" defines the critical research question. The rise of digital interfaces enforced by the Covid-19 pandemic, emerging technologies, and the big data revolution represents the preeminent drivers to disrupt AI adoption towards a new era of customer experience in the retail landscape. This work project investigates how AI technologies revolutionize the banking industry impacted by chatbots towards rethought customer engagement among financial services. Further explores the consequences throughout the supply chain workflow and the role of sustainability by shaping the AI future world.pt_PT
dc.identifier.tid202973549pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/138981
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectDigital businesspt_PT
dc.subjectNatural language processingpt_PT
dc.subjectCustomer experiencept_PT
dc.subjectChatbotpt_PT
dc.subjectArtificial intelligencept_PT
dc.subjectCustomer journeypt_PT
dc.subjectBiaspt_PT
dc.titleArtificial intelligence: implications in the customer journey artificial intelligence & chatbots : implications in the customer experiencept_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations