Publicação
The theory of planned behavior and trust in the retailing environment: the case of mobile Grocery Shopping
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Martinez, Luis Manuel da Silva Pereira Fructuoso | |
| dc.contributor.author | Sacadura, José Maria Oliveira Martins Oom de | |
| dc.date.accessioned | 2018-01-15T11:20:44Z | |
| dc.date.available | 2019-06-30T00:30:45Z | |
| dc.date.issued | 2017-06-30 | |
| dc.description.abstract | Mobile shopping has become a popular alternative approach for purchasing all type of goods around the world and it is considered a step ahead of the online shopping. Buying groceries is a crucial habit that must be carried out in order to fulfill the needs for households. Research on mobile grocery shopping is still in its early stages. Based on the theory of planned behavior and the consumer characteristic of trust in the grocery retailer, five hypotheses were developed with the purpose to investigate consumers’ intentions to buy groceries by mobile. The data was collected through a survey from 186 consumers. Furthermore, the analysis of the data was done in SPSS through correlation matrix, descriptive variables and regression analysis. The results of the study suggest that attitude and subjective norms influence positively the intention to shop groceries by mobile. If grocery retailers decide to engage in the mobile sales channel, these findings can help them to understand what drives consumers to adopt the behavior of shopping groceries by mobile. | pt_PT |
| dc.identifier.tid | 201753138 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/28231 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Consumer behavior | pt_PT |
| dc.subject | Theory of planned behavior | pt_PT |
| dc.subject | Mobile grocery shopping | pt_PT |
| dc.subject | Trust | pt_PT |
| dc.title | The theory of planned behavior and trust in the retailing environment: the case of mobile Grocery Shopping | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |