Publicação
Analysis of Portugal´s macroenvironment in the view of digital transformation of smes using the peste framework - exploration of technological factors
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Castro, João | |
| dc.contributor.author | Scheuer, Sabrina Angela | |
| dc.date.accessioned | 2023-09-01T08:00:13Z | |
| dc.date.available | 2023-09-01T08:00:13Z | |
| dc.date.issued | 2022-01-25 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | The digital transformation has revolutionized entire sectors in recent years. Yet, SMEs struggle to successfully implement such profound organizational transformations, endangering their competitiveness in the long term. Scholars study internal, company-related factors almost exclusively, whereas external factors are sparsely considered. Therefore, this thesis applies the PESTE framework to investigate external factors affecting the digital transformation of Portuguese SMEs. The following section explores technological factors (knowledge transfer and digital infrastructure and connectivity) in Portugal, analyzing the external environment on SMEs' digital transformation. Based on these findings, recommendations were developed, including interdisciplinary data collection processes, innovation hubs, tailored training, and trust seal. | pt_PT |
| dc.identifier.tid | 202974626 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/157087 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Digital transformation | pt_PT |
| dc.subject | Portugal | pt_PT |
| dc.subject | Sme | pt_PT |
| dc.subject | External factors | pt_PT |
| dc.subject | Peste-analysis | pt_PT |
| dc.subject | Technological factor | pt_PT |
| dc.title | Analysis of Portugal´s macroenvironment in the view of digital transformation of smes using the peste framework - exploration of technological factors | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |
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