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Publicação
COMPORTAMENTO DOS CONSUMIDORES FACE À SEGURANÇA DOS ALIMENTOS NA AQUISIÇÃO DE BENS ALIMENTARES EM SUPERFÍCIES COMERCIAIS
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Orientador(es)
Resumo(s)
Na área alimentar existem dois conceitos essenciais e por vezes confundidos,
segurança alimentar (Food Security) que garante o direito de acesso ao
alimento a pessoas de todo o mundo em quantidades e valores nutricionais
apropriados e a segurança dos alimentos (Food Safety) refere-se à garantia da
qualidade dos alimentos que são comercializados, desde as etapas de
preparação até ao consumo.
O objetivo é discutir o comportamento dos consumidores nas superfícies
comerciais, do ponto de vista da segurança dos alimentos. Não havendo
nenhuma escala criada para avaliar a literacia em segurança dos alimentos
adequada à realidade portuguesa, desenvolveu-se uma escala simplificada
para a avaliação da segurança dos alimentos. A população portuguesa foi o
público-alvo do questionário realizado e disponibilizado online, onde estavam
inseridas 16 questões sobre segurança dos alimentos que foram aplicadas na
nova escala de literacia em segurança dos alimentos. A amostra foi na sua
maioria constituída por inquiridos do sexo feminino (61 %), com idades
compreendidas entre os 35 até os 50 anos (53 %). Ao se realizar todos os
estudos estatísticos necessários, verificou-se que a generalidade da amostra
em estudo possui um score de literacia em segurança dos alimentos em média
de 39 significando que em média se encontra no nível 0 da escala de literacia
em segurança dos alimentos. De acordo com a classificação da escala de
literacia em segurança dos alimentos, apenas 9 % dos respondentes
apresentaram bons conhecimentos em segurança dos alimentos revelando
nível 1 na escala de literacia em segurança dos alimentos.
In the food area are two concepts and sometimes they are confused, concepts like Food Security that guarantees access to food for people around the world in quantities and nutritional values and the concept of Food Safety is quality of commercialized food from preparation to consumption. The key point of consumer behavior in commercial areas, from the point of view of food safety. As there is no scale appropriated for food safety literacy to the Portuguese reality, a simplified scale was developed to the Portuguese population. The Portuguese population was the target audience of the questionnaire available online, which included 16 questions on food safety that were applied to the new food safety literacy scale. The sample was mostly made of female respondents (61 %), aged between 35 and 50 years (53 %). It was observed that the size of the household, the frequency which they make their purchases and the time it takes to get home after shopping influence 30,52, 19 and 19,56 time the possibility of the sample presenting food safety literacy. When all the statistical studies were done, it was noted that the generality of the Por-tuguese population has an average food safety literacy score of 38,91, which means that on average they are at level 0 on the food safety literacy scale. According to the food safety literacy scale classification, only 9 % of consumers presented good knowledge in food safety. Therefore, only 9 % revealed having level 1 knowledge and 91 % of the Portuguese population revealed having level 0 on the food safety literacy scale.
In the food area are two concepts and sometimes they are confused, concepts like Food Security that guarantees access to food for people around the world in quantities and nutritional values and the concept of Food Safety is quality of commercialized food from preparation to consumption. The key point of consumer behavior in commercial areas, from the point of view of food safety. As there is no scale appropriated for food safety literacy to the Portuguese reality, a simplified scale was developed to the Portuguese population. The Portuguese population was the target audience of the questionnaire available online, which included 16 questions on food safety that were applied to the new food safety literacy scale. The sample was mostly made of female respondents (61 %), aged between 35 and 50 years (53 %). It was observed that the size of the household, the frequency which they make their purchases and the time it takes to get home after shopping influence 30,52, 19 and 19,56 time the possibility of the sample presenting food safety literacy. When all the statistical studies were done, it was noted that the generality of the Por-tuguese population has an average food safety literacy score of 38,91, which means that on average they are at level 0 on the food safety literacy scale. According to the food safety literacy scale classification, only 9 % of consumers presented good knowledge in food safety. Therefore, only 9 % revealed having level 1 knowledge and 91 % of the Portuguese population revealed having level 0 on the food safety literacy scale.
Descrição
Palavras-chave
Segurança alimentar Segurança dos alimentos Literacia em segurança dos alimentos Score Escala de literacia em segurança dos alimentos Comportamento dos consumidores