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Preserving culture in growing entrepreneurial companies. A qualitative study on German startups. - fostering employee engagement and belonging in startups.

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This study examines how organizational culture is preserved as startups scale, focusing on cultural alignment, leadership, employee engagement, and scaling processes in the German entrepreneurial ecosystem. Through qualitative interviews at five startups, the study uncovers strategies for integrating core values into hiring, leadership, and remote and hybrid workplaces. Findings highlight the importance of transparent leadership, structured onboarding, and inclusive rituals for sustaining cohesive identities. The resulting framework addresses evolving complexities and bridges theory with practices. This study offers actionable insights for startup founders and human-resource professionals seeking to maintain cultural coherence and performance in dynamic, high-growth environments.

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Organisational culture cultural Alignment Organisational structure Cultural preservation Organizational adaptation Employee engagement Remote work dynamics Employee integration Leadership Leadership style Feedback culture Growth startup Cultural growth Cultural scalability

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Licença CC