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The extended model of goal-directed behavior on tourists’ behavioral intentions

dc.contributor.advisorPinto, Diego Costa
dc.contributor.authorHuseynov, Kamran
dc.date.accessioned2018-03-28T12:08:52Z
dc.date.available2021-03-22T01:30:20Z
dc.date.issued2018-03-22
dc.descriptionDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRMpt_PT
dc.description.abstractAmusement parks and their integration with tourism have been growing since the last few decades. However, there are still limited empirical studies that analyze the behavioral intentions of the amusement park visitors. To contribute to the existing gap in the literature, this study broadened the model of goal-directed behavior (MGB), offering a conceptual framework that shed light on the impact of hedonism, experience and innovativeness on tourists’ desire and intention to visit. An online questionnaire administered to 236 tourists from Europe supported the proposed hypotheses. The results report the good explanatory power of the extended MGB model, particularly, showing a significant influence of hedonism, innovativeness, and experience on tourists’ desire, which in turn, drives their intention to visit an amusement park. The findings have implications for tourism managers, along with the theoretical contributions of the study.pt_PT
dc.identifier.tid201891468pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/33363
dc.language.isoengpt_PT
dc.subjectModel of goal-directed behaviorpt_PT
dc.subjecthedonismpt_PT
dc.subjectexperiencept_PT
dc.subjectinnovativenesspt_PT
dc.subjectamusement parkpt_PT
dc.titleThe extended model of goal-directed behavior on tourists’ behavioral intentionspt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.embargofctAguarda publicação em artigopt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameMestrado em Estatística e Gestão de Informação, especialização em Estudos de Mercado e Gestão do Relacionamento com o Clientept_PT

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