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The extended model of goal-directed behavior on tourists’ behavioral intentions
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Orientador(es)
Resumo(s)
Amusement parks and their integration with tourism have been growing since the last few decades. However, there are still limited empirical studies that analyze the behavioral intentions of the amusement park visitors. To contribute to the existing gap in the literature, this study broadened the model of goal-directed behavior (MGB), offering a conceptual framework that shed light on the impact of hedonism, experience and innovativeness on tourists’ desire and intention to visit. An online questionnaire administered to 236 tourists from Europe supported the proposed hypotheses. The results report the good explanatory power of the extended MGB model, particularly, showing a significant influence of hedonism, innovativeness, and experience on tourists’ desire, which in turn, drives their intention to visit an amusement park. The findings have implications for tourism managers, along with the theoretical contributions of the study.
Descrição
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRM
Palavras-chave
Model of goal-directed behavior hedonism experience innovativeness amusement park