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Consulting lab on indie campers: demand forecasting model
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The consulting project outlined in this thesis was conducted with Nova Bikes, a Spanish bikes
provider operating across Europe and North America. The client has relied on demand
forecasting to guide its revenue management function and digital marketing as its sole means
of attracting customers to its platform. The consultants were called upon to further develop the
client’s demand forecasting capabilities and develop a framework that increases cost efficiency
in the management of digital advertising campaigns. An MVP was produced for each
component of the problem in hand, complemented with a set of recommendations and an
implementation plan
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Strategy consulting Revenue management Demand forecasting Digital paid marketing Marketing expenditure