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Tesla and the electric vehicle market in 2018
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Resumo(s)
This Work Project presents a case study to be used in masters and executive education Strategy courses to better illustrate the dynamics of competition in markets with demand-side increasing returns. Through the real case of Tesla, this project intends to evaluate the strategic decisions pursued by the firm in the nascent electric vehicle market to overcome the hurdle of critical mass and provide a platform on which e-mobility can realize its full potential. In the analysis that follows, we conclude that Tesla created a model that exceeds the conventional auto business to allow its vehicles to move along the technology adoption curve.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Tesla Electric vehicles Demand-side increasing returns strategy