Publicação
A marketing research about the portuguese consumer behavior towards sustainable fashion
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Gardete, Pedro | |
| dc.contributor.author | Pinheiro, Marina Stief | |
| dc.date.accessioned | 2023-04-21T14:13:45Z | |
| dc.date.available | 2023-04-21T14:13:45Z | |
| dc.date.issued | 2022-06-02 | |
| dc.date.submitted | 2022-07-15 | |
| dc.description.abstract | Sustainable consumption matters increased during the COVID-19 pandemic. But this isn’t something new. Over the years, the world population has become more worried about sustainability. Taking that into consideration, this thesis objective is understanding the Portuguese Consumer Behavior Towards Sustainable Fashion, how do they perceive the sustainable fashion brands present on the national market – more sincere and transparent than fast fashion brands – and if they are willing to pay a premium for sustainability – although Portuguese consumers give major importance to price, they would be still willing to pay a maximum price premium of 20 euros for a more sustainable option. | pt_PT |
| dc.identifier.tid | 203222199 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/152001 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Sustainability | pt_PT |
| dc.subject | Consumer behavior | pt_PT |
| dc.subject | Portugal | pt_PT |
| dc.subject | Marketing research | pt_PT |
| dc.subject | Perceptual maps | pt_PT |
| dc.subject | Conjoint analysis | pt_PT |
| dc.subject | Slow fashion | pt_PT |
| dc.subject | Sustainable Brands | pt_PT |
| dc.title | A marketing research about the portuguese consumer behavior towards sustainable fashion | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |