Publicação
Indie campers field lab: camper buy
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Major, Euclides | |
| dc.contributor.author | Forte, Maria Ana Mesquita Patena | |
| dc.date.accessioned | 2022-02-07T10:59:55Z | |
| dc.date.available | 2024-05-14T00:30:49Z | |
| dc.date.issued | 2021-06-29 | |
| dc.date.submitted | 2021-05-14 | |
| dc.description.abstract | The present Work Project is a consulting project for Indie Campers, which aims to better plan the restructuring process of the new business segment, Camper Buy, a digital campervan reselling platform, while providing short-term solutions to current problems the company is facing. The project is divided in two stages: an overall industry analysis and three distinguished areas –Operations, Buying Process and Marketing. The industry analysis provides key insights that guide the investigations across the different areas and supports the several recommendations given. | pt_PT |
| dc.identifier.tid | 202769364 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/132384 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Vehicles | pt_PT |
| dc.subject | Camper buy | pt_PT |
| dc.subject | Indie campers | pt_PT |
| dc.subject | Campervans | pt_PT |
| dc.subject | Rv industry | pt_PT |
| dc.title | Indie campers field lab: camper buy | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administration | pt_PT |
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