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Publicação
Marketing plan for Book-a-Cook
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Orientador(es)
Resumo(s)
This thesis studies the marketing plan for the new brand Book-a-Cook. Book-a-Cook is
an online platform connecting well-to-do urban Germans with professional chefs that
prepare meals at consumer's homes. By analyzing the external and internal audit, it was
possible to develop an appropriate strategy to launch the service in Germany. The main
goals are stimulating demand and creating a strong brand in order to establish a
successful business model. A quantitative research was made to identify potential
customers, their needs and how Book-a-Cook can satisfy them.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Marketing plan Germany Restaurant industry