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Market entry evaluation for Praava Health in South and Southeast Asia - strategic analysis for a potential expansion into Pakistan
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| 4.29 MB | Adobe PDF |
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Resumo(s)
This thesis evaluates the potential expansion of Praava Health, an innovative healthcare
provider from Bangladesh, into South and Southeast Asia, focusing on Malaysia as the most
promising market. Utilizing a mixed-methods approach, the study integrates qualitative insights
and quantitative analysis through close collaboration with Praava Health’s CEO Sylvana Sinha,
expert interviews and frameworks like PESTLE and Porter's Five Forces. The findings highlight
Malaysia’s robust private healthcare sector, growing digital health market, and favorable
regulatory environment, which align with Praava's strengths. Despite potential opportunities,
challenges such as market competition and financial constraints are addressed.
Recommendations propose strategic partnerships, targeted marketing, and optimized pricing to
maximize entry success and address Praava’s growth limitations.
Descrição
Palavras-chave
Healthcare market expansion Expansion strategy Praava Health Indonesia Pakistan Malaysia Sri Lanka Bangladesh