Publicação
Consumer perceptions of sustainable brands in the finnish food and beverage industry
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Monteiro, Joana Corrêa | |
| dc.contributor.author | Vannasmaa, May Else | |
| dc.date.accessioned | 2024-11-27T17:01:37Z | |
| dc.date.available | 2024-11-27T17:01:37Z | |
| dc.date.issued | 2024-01-17 | |
| dc.date.submitted | 2023-12-19 | |
| dc.description.abstract | Despite advancements in comprehending brand value creation in relation to sustainability practices over the past decade, there is still a substantial gap in understanding consumer perceptions of sustainable brands. In today's competitive market brands need to establish and maintain a positive sustainability connotation, presenting a challenge especially for the food and beverage industry, as brands grapple to understand factors influencing consumer perceptions. By employing one-on-one interviews and thematic analysis, this study aims to contribute to academia and offer initial understanding for industry professionals regarding factors contributing to consumers perceiving a brand as sustainable within the food and beverage industry. | pt_PT |
| dc.identifier.tid | 203679849 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/175909 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Sustainability | pt_PT |
| dc.subject | Consumer perceptions | pt_PT |
| dc.subject | Sustainable brands | pt_PT |
| dc.subject | The food and beverage industry | pt_PT |
| dc.subject | Brand perception | pt_PT |
| dc.title | Consumer perceptions of sustainable brands in the finnish food and beverage industry | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |