Publicação
Assessing fans requirements and consumer behaviour towards sustainability in sports merchandising - the influence of internal legitimacy
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Brinca, Pedro | |
| dc.contributor.author | Friedrich, Lena | |
| dc.date.accessioned | 2024-12-06T11:03:14Z | |
| dc.date.available | 2024-12-06T11:03:14Z | |
| dc.date.issued | 2024-01-12 | |
| dc.date.submitted | 2024-01-12 | |
| dc.description.abstract | This master's thesis addresses the topic of sustainability in football merchandising and the growing need for innovative and sustainable strategies. The conducted survey shows that emotional connection to a club has a strong effect on purchase intention. This study contributes to a better understanding of merchandise consumer behaviour in the context of sustainability labels and offers practical implications for football clubs. | pt_PT |
| dc.identifier.tid | 203680740 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/176255 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Sports management | pt_PT |
| dc.subject | Football | pt_PT |
| dc.subject | Sustainability | pt_PT |
| dc.subject | Consumer behaviour | pt_PT |
| dc.subject | Willingness to pay | pt_PT |
| dc.subject | Intention to purchase | pt_PT |
| dc.subject | Fan indientification | pt_PT |
| dc.title | Assessing fans requirements and consumer behaviour towards sustainability in sports merchandising - the influence of internal legitimacy | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management and International Management from the Nova School of Business and Economics | pt_PT |