Publicação
The internationalisation case of fib- in-depth country analysis - Denmark
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Delgado, João Pedro | |
| dc.contributor.author | Queijeira, Sofia Isabel Mira | |
| dc.date.accessioned | 2021-08-28T15:18:24Z | |
| dc.date.available | 2024-01-04T01:30:37Z | |
| dc.date.issued | 2021-01-13 | |
| dc.date.submitted | 2021-01-04 | |
| dc.description.abstract | The purpose of this work project is to develop an internationalisation plan for FiB, a Portuguese SME. The market evaluation and selection were performed by using analytical approaches based on available secondary data. The international market selection was made by using preliminary screening techniques, the country clustering and ranking analysis, and an in-depth analysis of the countries with the greatest potential. France was the selected country to enter, through direct exporting with contracting. A business model and marketing plan were developed in order to support the strategic move. Finally, a financial forecast was performed, suggesting that the expansion project will be profitable and worthwhile. | pt_PT |
| dc.identifier.tid | 202739848 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/123286 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Internationalisation strategy | pt_PT |
| dc.subject | International market selection | pt_PT |
| dc.subject | Strategic analysis | pt_PT |
| dc.subject | Organic products | pt_PT |
| dc.subject | Prickly pear | pt_PT |
| dc.title | The internationalisation case of fib- in-depth country analysis - Denmark | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administration | pt_PT |
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